Crowdfunding, Spot Sales and Discounting Cost

Anton Miglo () and Victor Miglo
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Anton Miglo: Wilfrid Laurier University
Victor Miglo: CEM Benchmarking

Chapter 7 in The Theories and Developments of Crowdfunding, 2026, pp 161-177 from Springer

Abstract: Abstract Some papers argue that crowdfunding can be used as a substitute for sales (e.g. Brown et al., 2017). What are the similarities and differences between crowdfunding and advanced sales? When should firms use crowdfunding as opposed to just selling their products or services on the spot market?

Date: 2026
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DOI: 10.1007/978-3-032-10724-4_7

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