Unlocking Marketing Insights with Free Data

Xiaojing Dong ()
Additional contact information
Xiaojing Dong: Santa Clara University, Leavey School of Business

Chapter Chapter 3 in Marketing Analytics and Data Science, 2026, pp 31-42 from Springer

Abstract: Abstract In the digital era, data has become the cornerstone of marketing decision-making. As highlighted in Chap. 2 , data science and analytics tools have become essential for organizations to understand customer behaviors and to shape their marketing strategies. However, acquiring high-quality data can be expensive and complex. Fortunately, a growing number of free and publicly accessible data sources allow businesses and researchers to conduct meaningful marketing analysis without a significant investment.

Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-11130-2_3

Ordering information: This item can be ordered from
http://www.springer.com/9783032111302

DOI: 10.1007/978-3-032-11130-2_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().