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What Is the Sentiment about Being Observed?

Deniz Lefkeli ()
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Deniz Lefkeli: Luiss University

Chapter Chapter 4 in The Corporate Gaze, 2026, pp 47-52 from Springer

Abstract: Abstract Consumers have been increasingly feeling observed in their daily interactions with companies. But how do they actually feel about this experience? Do they view it as something threatening and unpleasant, or do they sometimes see benefits in it? This chapter seeks to answer these questions by exploring the current sentiment surrounding the perception of being observed.

Keywords: Perception of being observed; Valence; Certainty; Behavioral responses (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-13691-6_4

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DOI: 10.1007/978-3-032-13691-6_4

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