Creating and Sustaining Competitive Advantage in Small and Medium-Sized Enterprises (SMEs)

George Oppong Ampong (), Ethel Yiranbon Annor-Tenkorang (), Esther Asiedu (), Ebenezer Malcalm () and George Kofi Amoako ()
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George Oppong Ampong: Ghana Communication Technology University
Ethel Yiranbon Annor-Tenkorang: Ghana Communication Technology University
Esther Asiedu: Ghana Communication Technology University
Ebenezer Malcalm: Ghana Communication Technology University
George Kofi Amoako: Ghana Communication Technology University

Chapter 3 in Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa, 2026, pp 39-76 from Springer

Abstract: Abstract Small and medium-sized enterprises (SMEs) operate in a highly competitive business environment where the ability to create and sustain a competitive advantage is crucial for survival and growth. This paper explores the various strategies that SMEs can use to create and sustain competitive advantage. The chapter begins by defining the concept of competitive advantage and its importance in the SME context. It then examines the different sources of competitive advantage, including cost leadership, differentiation, and focus strategies. The chapter also discusses how SMEs can leverage their resources and capabilities to achieve sustainable competitive advantage. Finally, the chapter looks at the challenges that SMEs face in creating and sustaining competitive advantage and provides recommendations for overcoming these challenges. Overall, this chapter provides insights into the strategies that SMEs can use to compete successfully in today’s dynamic business environment.

Keywords: Competitive advantage; SMEs; Business environment; Resources and capabilities (search for similar items in EconPapers)
Date: 2026
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DOI: 10.1007/978-3-032-14174-3_3

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