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Digital Disruption and Opportunities Since 2001–2010

Albert N. Greco ()
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Albert N. Greco: Fordham University

Chapter 5 in A Business History of the Trade Book Publishing Industry in the U.S, 2026, pp 163-179 from Springer

Abstract: Abstract Since the invention of movable type by Gutenberg in Germany, books have been printed. Yet a series of substantive technological events transformed printing, reading, and access to the book. This chapters examines and analyzed how the U.S. trade book publishing industry moved away from a largely print-based industry to offering readers, listeners, and libraries a rather exciting yet complex mix of print and digital options. In addition, other substantive issues will be analyzed, including: the emergence and wide acceptance of the Internet; the development of desk-top and light-weight laptops with “large” color screens, “adequate” storage capacity, and at attractive price points; the wide acceptance of Microsoft Word and Suite capabilities; and significant developments in the printing of hardcover and paperback books.

Keywords: Gutenberg; Printing; Book printing; Internet; Artificial Intelligence; Laptop computers; Word processing; Desktop publishing; Office copiers; Edison; iPads (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-20782-1_5

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DOI: 10.1007/978-3-032-20782-1_5

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