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Executing Investor Relations in Practice

Anne Guimard
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Anne Guimard: FINEO Investor Relations Advisors

Chapter 6 in Investor Relations Strategy, 2026, pp 191-235 from Springer

Abstract: Abstract Chapter 5 presented the core Investor Relations strategiesInvestor relations strategy—defining what IR seeks to achieve, how it creates value, and why it matters to corporate performance. Strategy defines what IR seeks to achieve and why. This chapter addresses: how Investor RelationsInvestor relations (IR) operates under real conditions, how discipline is maintained when pressure builds, and how execution quality is sustained across market cyclesMarket cycles.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-032-21679-3_6

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DOI: 10.1007/978-3-032-21679-3_6

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