Nigredo: Deconstruction of the Myth

Roberto Biloslavo (), Beniamino Mirisola (), Carlo Bagnoli () and David Edgar ()
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Roberto Biloslavo: Euro-Mediterranean University (EMUNI) and Science and Research Centre Koper, Institute for Behavioural Economics
Beniamino Mirisola: Strategy Innovation S.r.l., Dorsoduro
Carlo Bagnoli: University Ca’ Foscari of Venice, Department of Management
David Edgar: Glasgow Caledonian University, Glasgow School for Business and Society

Chapter Chapter 4 in Business Transformation, 2026, pp 109-132 from Springer

Abstract: Abstract The Nigredo, or “black work,” represents night, putrefaction, and the decomposition of matter into its primary elements. On a psychological level, it corresponds to the deconstruction of the Ego. Just as individuals develop personas—social masks adapted for external acceptance—organizations create corporate personas or public images. This organizational persona represents how the company wishes to be perceived by customers, investors, and society. However, beneath this polished exterior lies the organizational shadow: the denied, repressed, or unacknowledged aspects of corporate identity that contradict the stated corporate mythology.

Date: 2026
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DOI: 10.1007/978-3-032-26391-9_4

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