Websites and Virtual Realities: a Useful Marketing Tool Combination? An Exploratory Investigation

Brigitte Stangl (brigitte.stangl@wu-wien.ac.at) and Christian Weismayer (christian.weismayer@wu-wien.ac.at)
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Brigitte Stangl: Vienna University of Economics and Business Administration
Christian Weismayer: Vienna University of Economics and Business Administration

A chapter in Information and Communication Technologies in Tourism 2008, 2008, pp 141-151 from Springer

Abstract: Abstract Websites offer an easy way to reach one’s target groups. However, even in times of Web 2.0 websites generally are asynchronous and to a large extent are descriptive rather than experiential. The aim of this study is to find out if an appearance in a virtual reality (VR) is a useful combination with a hotel’s website to offer tourists both synchronous and experiential information. For this purpose an experiment was conducted. Respondents’ attitude towards a hotels’ appearance in a VR — more precisely in Second Life (SL) — Association patterns are revealed through the comparison of SL with the website.

Keywords: marketing; tourism; websites; web 2.0; virtual realities (VR); second life (SL) (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-211-77280-5_13

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DOI: 10.1007/978-3-211-77280-5_13

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