Some Critical Remarks on Dynamic Packaging from the Perspective of SMEs and Small Tourism Destinations

Mark Markus () and Markus Lassnig ()
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Mark Markus: Salzburg Research Forschungsgesellschaft
Markus Lassnig: Salzburg Research Forschungsgesellschaft

A chapter in Information and Communication Technologies in Tourism 2008, 2008, pp 175-185 from Springer

Abstract: Abstract This paper builds on findings from the ERDF-funded study on Dynamic Packaging 2006 and from e-Business W@tch 2006, a study commissioned on behalf of the European Commission- and complements these results with more recent data and analysis. Its basic intention is to critically analyse the notion of Dynamic Packaging (DP) from the perspective of SMEs and small tourism destinations. From their perspective, most DP promises do not withstand a critical investigation. DP benefits do exist, but in order to exploit these potentials, enormous organisational and technological challenges must be taken.

Keywords: Dynamic Packaging Implementation; Potentials and Challenges (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-211-77280-5_16

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DOI: 10.1007/978-3-211-77280-5_16

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