Dynamic Packaging using a Cluster-based Demographic Filtering Approach

Andreas Jagersberger () and Klemens Waldhör ()
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Andreas Jagersberger: Krems Research
Klemens Waldhör: Krems Research

A chapter in Information and Communication Technologies in Tourism 2008, 2008, pp 186-197 from Springer

Abstract: Abstract Dynamic packaging and product bundling are key topics in current tourism research and also heavily discussed within the travel industry. This paper describes a new approach to how a user model and a combination of collaborative and demographic filtering can be used to recommend product bundles in dynamic packaging. The user model differentiates between a short term component and a long term component. The short term component contains information about the user’s current session while the long term component saves data which holds beyond a session. Furthermore it is shown how stored data is used to recommend a combination of tourist services. This not only takes evaluations of other users into account, but uses demographic properties of the user as well.

Keywords: travel recommendation; user model; collaborative filtering; content based filtering; demographic filtering (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-211-77280-5_17

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DOI: 10.1007/978-3-211-77280-5_17

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