Enhancing Cultural Tourism e-Services through Heritage Interpretation

Nicole Mitsche (), Sofia Reino (), Dan Knox () and Ulrike Bauernfeind
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Nicole Mitsche: University of Sunderland
Sofia Reino: Queen Margaret University
Dan Knox: University of Sunderland
Ulrike Bauernfeind: University of Sunderland

A chapter in Information and Communication Technologies in Tourism 2008, 2008, pp 418-429 from Springer

Abstract: Abstract Cultural heritage is a major contributor to tourism development. Cultural heritage tourism relies heavily on the communication process for attracting visitors and providing them with a satisfactory experience. The tourist encounter can be significantly enhanced through effective and engaging heritage interpretation. This paper argues that there are opportunities for the application of e-Services in the delivery of heritage interpretation through the Internet — optimising results for the fulfilment of both marketing and interpretation purposes. This paper investigates visitor satisfaction with museums, and explores the use of e-Services for both cultural attraction operators and destination managers over a two-stage empirical investigation. Firstly, this study identifies the contribution of heritage interpretation practices to overall visitor satisfaction in museums, and to the best and most memorable experiences during such visits. Secondly, the paper evaluates the integration of e-Services in cultural attraction and destination websites. The results are integrated and developed into practical industry implications for cultural attractions and destinations websites offer of online heritage interpretation.

Keywords: eTourism; ICT & heritage interpretation; destination & cultural attraction websites (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-211-77280-5_37

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DOI: 10.1007/978-3-211-77280-5_37

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