Investigating the Effects of Product Type on Online Decision-Making Styles

Young A Park () and Ulrike Gretzel ()
Additional contact information
Young A Park: Texas A&M University
Ulrike Gretzel: Texas A&M University

A chapter in Information and Communication Technologies in Tourism 2008, 2008, pp 509-520 from Springer

Abstract: Abstract Decision-making styles have received attention from consumer behaviour researchers as a factor that influences consumer purchasing behaviour. This study explored whether online decision-making styles vary for different products, specifically tangible, standardized products (consumer electronics) and intangible, non-standardized products (accommodations). The findings showed a statistically significant effect for product type on perfectionism consciousness, brand consciousness, novelty and variety consciousness, as well as confusion by over-choice. The study concludes that online shopping for travel accommodation involves specific decision-making styles which need to be recognized by marketers and system designers.

Keywords: online shopping; decision-making styles; product type; accommodations (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-211-77280-5_45

Ordering information: This item can be ordered from
http://www.springer.com/9783211772805

DOI: 10.1007/978-3-211-77280-5_45

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().