e-Destination Structure: a Network Analysis Approach

Joana Miguéns and Adriana Corfu ()
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Joana Miguéns: Economics and Industrial Engineering University of Aveiro
Adriana Corfu: Economics and Industrial Engineering University of Aveiro

A chapter in Information and Communication Technologies in Tourism 2008, 2008, pp 580-591 from Springer

Abstract: Abstract This study analyses the connectivity of tourism attractions in a destination as a unique product marketed online. An online search is empirically performed to characterize the city of Lisbon as an e-destination. This study presents a quantitative methodology to study e-destination using network analyses. Methods applied reveal that information about tourism attractions is very heterogeneously distributed on different online sources. The way tourism attractions are connected show that highly connected attractions connect the less connected ones. This property is known as disassortative mixing, and is typical of technological and biological networks. This study suggests a need for an online strategy based on the integration of tourism attractions and entertainment, directly influencing tourist to receive more information and their propensity to stay longer in the destination.

Keywords: Network Analysis; e-destination; Social Networks (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-211-77280-5_51

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DOI: 10.1007/978-3-211-77280-5_51

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