Introduction to Business Research

S. Sreejesh (), Sanjay Mohapatra () and M. R. Anusree ()
Additional contact information
S. Sreejesh: IFHE University
Sanjay Mohapatra: Xavier Institute of Management
M. R. Anusree: University of Kerala

Chapter Chapter 1 in Business Research Methods, 2014, pp 3-12 from Springer

Abstract: Abstract In the present fast track business environment marked by cut-throat competition, many organizations rely on business research to gain a competitive advantage and greater market share. A good research study helps organizations to understand processes, products, customers, markets and competition, to develop policies, strategies and tactics that are most likely to succeed.

Keywords: Business Research; Motivational Research; Investment Option; Secondary Research; International Business Research (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-00539-3_1

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DOI: 10.1007/978-3-319-00539-3_1

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