Business Research Reports

S. Sreejesh (), Sanjay Mohapatra () and M. R. Anusree ()
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S. Sreejesh: IFHE University
Sanjay Mohapatra: Xavier Institute of Management
M. R. Anusree: University of Kerala

Chapter Chapter 12 in Business Research Methods, 2014, pp 261-277 from Springer

Abstract: Abstract Market researchers and decision makers conduct research on various problems/opportunities and base their future decisions on the findings of the research. Unless the research results are properly communicated in the reports, they would be of little use to managers. Managers cannot take valid and effective decisions unless the entire research findings are presented to them in a systematic manner. A business research report contains many items including findings, analysis, interpretations, conclusions and at times recommendations. These can be presented to the management either in a written form or communicated orally. For the research findings to be useful to the managers, the research report needs to be meticulously designed, with all the necessary contents properly arranged and presented.

Keywords: Research Report; Research Objective; Line Graph; Oral Presentation; Prefatory Information (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-00539-3_12

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DOI: 10.1007/978-3-319-00539-3_12

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