Business Research Process

S. Sreejesh (), Sanjay Mohapatra () and M. R. Anusree ()
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S. Sreejesh: IFHE University
Sanjay Mohapatra: Xavier Institute of Management
M. R. Anusree: University of Kerala

Chapter Chapter 2 in Business Research Methods, 2014, pp 13-22 from Springer

Abstract: Abstract The business research process involves a series of steps that systematically investigate a problem or an opportunity facing the organization. The sequence of steps involved in the business research process are as follows: problem/opportunity identification and formulation, planning a research design, selecting a research method, selecting the sampling procedure, data collection, evaluating the data and preparing the research report for presentation. The above steps provide a broad outline applicable to any business research project. However, the number and sequence of activities can vary as per the demand of an individual research project.

Keywords: Research Design; Research Report; Research Process; Cell Phone; Business Research (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-00539-3_2

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DOI: 10.1007/978-3-319-00539-3_2

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