Business Research Design: Exploratory, Descriptive and Causal Designs

S. Sreejesh (), Sanjay Mohapatra () and M. R. Anusree ()
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S. Sreejesh: IFHE University
Sanjay Mohapatra: Xavier Institute of Management
M. R. Anusree: University of Kerala

Chapter Chapter 3 in Business Research Methods, 2014, pp 25-103 from Springer

Abstract: Abstract The objective of this chapter is to define and explain research design in detail. In this chapter, we discussed three major types of research designs, such as exploratory, descriptive and causal research designs. We also explained the mode of data used in each of these designs and the techniques to collect these data, which would ultimately helps the researcher to decide appropriate analysis technique. This chapter concludes with budgeting and scheduling of a business research project and elaborated the guidelines for writing a business research proposal. This chapter designed in such a way that the reader can appreciate these concepts by considering the examples and cartoon illustrations, which would better elicit and convince the concept understanding.

Keywords: Focus Group; Secondary Data; Personal Interview; Test Unit; Extraneous Variable (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-00539-3_3

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DOI: 10.1007/978-3-319-00539-3_3

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