Experimental Analysis of Variance (ANOVA)

S. Sreejesh (), Sanjay Mohapatra () and M. R. Anusree ()
Additional contact information
S. Sreejesh: IFHE University
Sanjay Mohapatra: Xavier Institute of Management
M. R. Anusree: University of Kerala

Chapter Chapter 7 in Business Research Methods, 2014, pp 183-193 from Springer

Abstract: Abstract India’s market for soft drinks is expected to expand to $7.2 billion by 2015 from $ 3.1 billion in 2010, according to Euromonitor International. The soft drink market has witnessed a steady growth in India. The market growth rates since 1990 were observed to be as below:

Keywords: Soft Drink; Consumer Preference; Board Meeting; Taste Test; Store Type (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1007/978-3-319-00539-3_7

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