Factor Analysis

Thomas Cleff
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Thomas Cleff: Pforzheim University

Chapter 8 in Exploratory Data Analysis in Business and Economics, 2014, pp 183-195 from Springer

Abstract: Abstract Frequently, empirical studies rely on a wide variety of variables – so-called item batteries – to describe a certain state of affairs (Fig. 8.1). An example for such a collection of variables is the study of preferred toothpaste attributes by Malhotra (2010, p. 639). Thirty people were asked the following questions:

Keywords: Factor Score; Prevent Tooth Decay; Bartlett Test; Principal Factor Analysis; Varimax Method (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1007/978-3-319-01517-0_8

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