The Case of Monnalisa

Cristiano Busco (), Maria Pia Maraghini () and Sara Tommasiello ()
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Cristiano Busco: School of Business and Economics, National University of Ireland
Maria Pia Maraghini: University of Siena
Sara Tommasiello: Jafin – Monnalisa

Chapter 17 in Integrated Reporting, 2013, pp 275-296 from Springer

Abstract: Abstract This chapter focuses on Monnalisa, a medium-sized Italian company that operates in the fashion industry. The purpose is to illustrate the way in which Monnalisa has gradually redesigned its Annual Report. To do this, after having introduced the company’s background information, the evolution of corporate reporting in Monnalisa is briefly reviewed. During the last decade Monnalisa has progressively engaged with its key stakeholders in order to develop an Integrated Report that now combines the European Union format of an Annual Report with the triple bottom line reporting that characterises sustainability reports. In particular, since 2009 the information and the key performance indicators presented within Monnalisa’s annual Integrated Report reflect a combination of the requirements of the key stakeholders together with the main strategic objectives of the company. The current structure and some insights into Monnalisa’s Integrated Report are illustrated and discussed in the chapter.

Keywords: Intellectual Capital; Stakeholder Engagement; Fashion Industry; Relational Capital; Brand Store (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-02168-3_17

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DOI: 10.1007/978-3-319-02168-3_17

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