Content Curation and Narrative Tourism Marketing
Oriol Miralbell (),
Aurkene Alzua-Sorzabal () and
Jon Kepa Gerrikagoitia ()
Additional contact information
Oriol Miralbell: Open University of Catalonia
Aurkene Alzua-Sorzabal: CicTourGUNE
Jon Kepa Gerrikagoitia: CicTourGUNE
A chapter in Information and Communication Technologies in Tourism 2014, 2013, pp 187-199 from Springer
Abstract:
Abstract This paper explores the communication features of content curation tools based on storytelling and content dissemination in social media from a tourist marketing perspective. Narrative structure of tourist information and self-referential memory stimulate empathy in readers towards the destination and influence their decisions when planning their holidays. Content curation tools integrate different services such as filtering, wrap up and publishing content that can be organized in a sequential form following episodic narratives to be diffused through social media. This fosters debate and conversation between the readers who will in some cases share the content inside their networks. Reactions can be tracked and followed by marketers to review their marketing strategies, to individuate stakeholders among readers and to collect feedback.
Keywords: Content curation; Storytelling; Social media; Tourist destination; marketing (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-03973-2_14
Ordering information: This item can be ordered from
http://www.springer.com/9783319039732
DOI: 10.1007/978-3-319-03973-2_14
Access Statistics for this chapter
More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().