Analysing Ecotourists’ Satisfaction in Socialisation and Knowledge Sharing Intentions via Social Media

Sudipta Kiran Sarkar (), Norman Au () and Rob Law ()
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Sudipta Kiran Sarkar: Hong Kong Polytechnic University
Norman Au: Hong Kong Polytechnic University
Rob Law: Hong Kong Polytechnic University

A chapter in Information and Communication Technologies in Tourism 2014, 2013, pp 313-326 from Springer

Abstract: Abstract Socialisation and knowledge sharing are considered vital for ecotourists in their satisfaction of ecotourism experiences. This study examines satisfaction in socialisation leading to knowledge sharing activities for ecotourists using social media. The study uses the social exchange theory and the theory of reasoned action to examine the factors of cooperation and reputation that lead to satisfaction in socialisation via social media and intention to contribute knowledge. Based on the multiple regression analysis results, the study confirms that cooperation and reputation leads to ecotourists’ satisfaction in socialisation via social media which in turn leads to intention of ecotourists to contribute knowledge.

Keywords: Satisfaction; Socialisation; Knowledge sharing; Ecotourists; Social media (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-03973-2_23

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DOI: 10.1007/978-3-319-03973-2_23

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