An Exploratory Study on Restaurant Review Websites

Shanshan Qi (), Fiona Yang () and Catherine Li ()
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Shanshan Qi: Institute for Tourism Studies Macau
Fiona Yang: Institute for Tourism Studies Macau
Catherine Li: Institute for Tourism Studies Macau

A chapter in Information and Communication Technologies in Tourism 2014, 2013, pp 355-365 from Springer

Abstract: Abstract Along with the rapid development of online marketing, online restaurant review websites provide a convenient channel for online users to share their dining experience. This research aims to establish a guideline for restaurant review websites. Using an Importance-Performance-Analysis (IPA), the paper examined online users’ perceived importance and performance of thirty-two website attributes. Different perspectives were also found between content contributors and content browsers. Research findings are expected to help industrial practitioners bridge the gap between customer needs and review website development, which in turn benefits restaurant operators, review website owners and online users.

Keywords: Restaurants review website; Online experience sharing; Importance-performance analysis; Website features (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-03973-2_26

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DOI: 10.1007/978-3-319-03973-2_26

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