 Towards a Better Understanding of the Cognitive Destination Image of Euskadi-Basque Country Based on the Analysis of UGCAinhoa Serna (),
Jon Kepa Gerrikagoitia () and
Aurkene Alzua ()
A chapter in Information and Communication Technologies in Tourism 2014, 2013, pp 395-407 from Springer Abstract: Abstract The user-generated content (UGC) and web 2.0 have allowed substantial changes in the dynamics of the travel and tourism sector. Tourism marketing is conditioned by the importance of the Internet as a channel for promotion and marketing. Thus, UGC and social networks become a valuable source to achieve a proper management of the cognitive image that a visitor can have on a destination. Despite the great importance of the destination image there is not a universally accepted and validated model. The presented research work aims to contribute in the knowledge and understanding of the cognitive destination image of the Basque Country through the UGC. The present work aims to validate an image model of reference by means of digital content. The final goal is to produce the method, which enables to relate the perceived image by visitors with the projected image by marketing strategies driven by the DMO. Keywords: Destination image; Image model; Content analysis; Natural language processing; Text mining; Online experiences; Social media analysis (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-03973-2_29 Ordering information: This item can be ordered from DOI: 10.1007/978-3-319-03973-2_29 Access Statistics for this chapter More chapters in Springer Books from Springer |
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