Facebook it: Evaluation of Facebook’s Search Engine for Travel Related Information Retrieval

Paul Bulencea (paul.bulencea@gmail.com) and Roman Egger (roman.egger@fh-salzburg.ac.at)
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Paul Bulencea: University of Applied Science
Roman Egger: University of Applied Science

A chapter in Information and Communication Technologies in Tourism 2014, 2013, pp 467-480 from Springer

Abstract: Abstract The internet and its adoption changed the way in which tourists search for information. Due to the high level of information available on the internet, online search has become the major way in which information is accessed. The presence of social media has also strongly modified people’s information retrieval behaviour. Various studies state that online social networks represent an important source for holiday planning. This paper attempts to evaluate holiday related information in a scenario where users are only allowed to use Facebook’s search engine for finding the necessary information. The results indicate that Facebook delivers relevant information about attractions. However, it provides insufficient information quality for the decision making process concerning transportation and accommodation.

Keywords: Facebook search engine; Tourism information; Perceived value; Facebook graph search; Social network; Web 2.0 (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-3-319-03973-2_34

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