The Impact of Potential Travellers’ Media Cultural Experiences

Chulmo Koo (), Youhee Joun (), Heejeong Han () and Namho Chung ()
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Chulmo Koo: Kyung Hee University
Youhee Joun: Kyung Hee University
Heejeong Han: Kyung Hee University
Namho Chung: Kyung Hee University

A chapter in Information and Communication Technologies in Tourism 2014, 2013, pp 579-592 from Springer

Abstract: Abstract Cultural exposure to a particular country through media affects people’s preference of that foreign country and may ultimately be a function of behaviour of that country’s cultural products, e.g., travelling that country. Media culture has been recognized as a major reason why people would like to visit a destination. However, media culture in tourism context has been rare, drawing upon media cultural exposure, we propose a research model and attempt to answer how do socio-cultural factors affect individual’s how intention to visit a travel destination site? In particular, this study examines the impacts of potential travellers’ media cultural exposure in three different language use groups (i.e., English, Japanese, and Chinese) and their perception of the media cultural experience on their intention to visit the actual offline travel site (i.e., South Korea). Theoretical and practical implications of the results will be discussed.

Keywords: Media cultural experiences; Use and gratification theory; Smart tourism (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-03973-2_42

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DOI: 10.1007/978-3-319-03973-2_42

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