Online Auctions for Selling Accommodation Packages: A Readiness-Intensity-Impact Analysis

Matthias Fuchs (), Wolfram Höpken (), Alexander Eybl () and Andreas Flöck ()
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Matthias Fuchs: Mid-Sweden University
Wolfram Höpken: University of Applied Sciences Ravensburg
Alexander Eybl: Mid-Sweden University
Andreas Flöck: Mid-Sweden University

A chapter in Information and Communication Technologies in Tourism 2014, 2013, pp 813-826 from Springer

Abstract: Abstract Since the advent of the Internet online auctions offer new opportunities to effectively sell also complex service products. Unsurprisingly, a small but constantly growing number of suppliers have recently started to successfully auction off travel and tourism products through online auction platforms, like eBay. However, so far, tourism research lacks adoption and impact studies concerning online auctions. Thus, the paper at hand, firstly, identifies the factors that determine the adoption of online auctions within the hotel sector. Secondly, by referring to Zhu and Kraemer, the proposed approach also elucidates how the use of online auctions affects hotel performance. Data gathered in the course of an online survey targeting the Austrian hotel sector is analysed by using the Partial Least Square (PLS) technique and logistic regression.

Keywords: Online auctions; eBay; Readiness-intensity-impact analysis; PLS; Logistic regression (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-03973-2_59

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DOI: 10.1007/978-3-319-03973-2_59

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