Assessing the Visibility of Hotels on Smartphones: A Case Study of Hotels in Hong Kong

Daniel Leung (), Hee “Andy” Lee (), Lawrence Hoc Nang Fong () and Rob Law ()
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Daniel Leung: MODUL University Vienna
Hee “Andy” Lee: The University of Queensland
Lawrence Hoc Nang Fong: The Hong Kong Polytechnic University
Rob Law: The Hong Kong Polytechnic University

A chapter in Information and Communication Technologies in Tourism 2014, 2013, pp 841-854 from Springer

Abstract: Abstract Although smartphones are gradually becoming the primary Internet access device for travellers to research and purchase hotel accommodations, the readiness of the hotel industry to the mobile consumerism era has not been fully examined. Using hotels in Hong Kong as a case study, this exploratory study assesses the visibility of hotels on smartphones by: (1) examining the visibility of all Hong Kong hotel websites on smartphones using different operating systems; and (2) examining the availability of smartphone apps developed by all Hong Kong hotels in different smartphone application stores. The empirical findings suggest that more than half of Hong Kong hotels have optimised their websites for iOS- and Android-operated smartphones. Nevertheless, only a handful of hotels developed smartphone apps for connecting with customers. The Chi Square test results demonstrate that star rating and brand affiliation are associated with the visibility of hotels on smartphones. Managerial implications are discussed.

Keywords: Smartphone; Visibility; Mobile websites; Smartphone apps; Hotels (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-03973-2_61

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DOI: 10.1007/978-3-319-03973-2_61

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