EconPapers    
Economics at your fingertips  
 

Mobile Devices as a Tourism Distribution Channel: Perceptions of Visitors to National Parks in South Africa

Anneli Douglas () and Berendien Lubbe ()
Additional contact information
Anneli Douglas: University of Pretoria
Berendien Lubbe: University of Pretoria

A chapter in Information and Communication Technologies in Tourism 2014, 2013, pp 855-867 from Springer

Abstract: Abstract The use of mobile devices in the tourism industry is growing and travellers’ intentions or willingness to use them for specific purposes need to be recognised. This study looks at visitors’ support of South African National Parks’ (SANParks) mobile website for booking purposes, their level of satisfaction with the interaction and their propensity to adopt a mobile application, should SANParks provide one. It also investigates what visitors deem important in mobile devices. The results confirmed that mobile devices as a booking channel for SANParks is still in its initial stages, with relatively few visitors having used the SANParks mobile website or any type of mobile application. The results also indicated the level of satisfaction that visitors experience with the SANParks mobile website, and features they deem important when using mobile applications for accommodation bookings.

Keywords: Distribution channels; Mobile applications; Mobile websites; Nature based organisation; SANParks; South Africa (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-03973-2_62

Ordering information: This item can be ordered from
http://www.springer.com/9783319039732

DOI: 10.1007/978-3-319-03973-2_62

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

 
Page updated 2025-03-23
Handle: RePEc:spr:sprchp:978-3-319-03973-2_62