A Web Platform to Generate and Deliver Mobile Web Contents Without Programming Skills

David Martín (), Ortzi Torices (), Hugo Salas (), Carlos Lamsfus () and Aurkene Alzua-Sorzabal ()
Additional contact information
David Martín: CICtourGUNE
Ortzi Torices: CICtourGUNE
Hugo Salas: CICtourGUNE
Carlos Lamsfus: CICtourGUNE
Aurkene Alzua-Sorzabal: CICtourGUNE

A chapter in Information and Communication Technologies in Tourism 2014, 2013, pp 869-881 from Springer

Abstract: Abstract The massive adoption of smartphones and the increasing popularity of QR codes to access mobile web sites are motivating the creation of new tools to generate these kinds of contents. This is especially important in information-intensive industries such as the tourism sector, where visitors consume tourism information and services everywhere with their smartphones. This way, it is essential to empower tourism stakeholders with tools in order to be self-sufficient to generate tourism web contents adapted to mobile devices. This paper presents a web platform designed for people without programming skills. The platform allows the creation and delivery of mobile web contents using QR codes. The results of the user evaluation process are discussed and some guidelines to develop these kinds of toolkits are detailed as well.

Keywords: QR; Mobile; Web; Tourism (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-03973-2_63

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DOI: 10.1007/978-3-319-03973-2_63

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