Innovation in Services: The Case of Fleury—A Diagnostic Medical Center

Eduardo Vasconcellos (), Liliana Vasconcellos-Guedes, Rendrik Franco, Patricia Yumi Maeda, Luís F. A. Guedes and Marcos C. Bruno
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Eduardo Vasconcellos: University of São Paulo
Liliana Vasconcellos-Guedes: University of São Paulo
Rendrik Franco: Fleury Group
Patricia Yumi Maeda: Fleury Group
Luís F. A. Guedes: Bocconi University
Marcos C. Bruno: University of São Paulo

Chapter 11 in Managing Consumer Services, 2014, pp 211-231 from Springer

Abstract: Abstract This book is mainly focused on the need to combine theater driven and factory driven organisations. It says how to involve customers to design the service process. In this sense, it is mainly related to the innovation in service processes. This chapter introduces another interesting element of innovation, the role of strategy and culture.

Keywords: Knowledge Management; Innovation Process; Open Innovation; H1N1 Virus; Service Process (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-04289-3_11

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DOI: 10.1007/978-3-319-04289-3_11

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