Big Data

Vincenzo Morabito ()
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Vincenzo Morabito: Bocconi University

Chapter Chapter 1 in Trends and Challenges in Digital Business Innovation, 2014, pp 3-21 from Springer

Abstract: Abstract The role of this Chapter is to introduce the reader to the area of Big Data, one of the IT trends actually emerging as strategic for companies competing in current digital global market. The Chapter aims to clarify the main drivers and characteristics of Big Data, both at technical and managerial level. Furthermore, the Chapter aims at investigating management challenges and opportunities, identifying the main phases and actions of a Big Data lifecycle. Finally, the discussion of case studies concludes the Chapter, providing insights from practice on factors and strategic points of attention, suitable to support Big Data-driven decision making and operational performance.

Keywords: Cloud Computing; Business Process; Sentiment Analysis; Unstructured Data; Automatic Teller Machine (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-04307-4_1

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DOI: 10.1007/978-3-319-04307-4_1

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