Digital Business Identity

Vincenzo Morabito ()
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Vincenzo Morabito: Bocconi University

Chapter Chapter 7 in Trends and Challenges in Digital Business Innovation, 2014, pp 133-144 from Springer

Abstract: Abstract This Chapter explores the identity challenges for businesses both as security and privacy issues. Furthermore, digital identity will be discussed also with regard to brand management in current digital ecosystems, and the consequent constant revision of value propositions and business models for re-branding a company digital business, due to strict time-to market. Case studies conclude the Chapter providing insights and points of attention suitable to support IT executive as well as other CxO managers in facing one of current main challenges of digital business.

Keywords: Enterprise Architecture; Brand Personality; Corporate Identity; Business Model Innovation; Brand Community (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-04307-4_7

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DOI: 10.1007/978-3-319-04307-4_7

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