Enotourism in Argentina: The Power of Wine to Promote a Region

Regina G. Schlüter () and Juana Norrild ()
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Regina G. Schlüter: Universidad Nacional de Quilmes
Juana Norrild: Universidad Nacional de La Plata

Chapter Chapter 4 in Tourism in Latin America, 2015, pp 71-84 from Springer

Abstract: Abstract Wine provides Argentina with an important tool for attracting tourists and strengthening the country’s image. The Argentine province of Mendoza is wine country par excellence and it is therefore no surprise that it has worked hardest to develop wine tourism in Argentina. To get a clearer picture of the subject of wine tourism in that province, the literature on the development of wine tourism and the creation of wine routes in Argentina was reviewed. In addition the region was explored and two wineries visited in order to get a better idea of the changes they underwent when the prevailing conditions in Mendoza’s wine industry altered in the 1990s. Semi-structured interviews were conducted with those in charge of the wineries, and structured interviews with visitors. The collected material indicates that the Mendoza Wine Route is successful, but that there remain aspects requiring adjustment.

Keywords: Wine tourism; Mendoza (Argentina); Wineries; Wine routes (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-05735-4_4

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DOI: 10.1007/978-3-319-05735-4_4

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