Big Data and Analytics for Competitive Advantage

Vincenzo Morabito ()
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Vincenzo Morabito: Bocconi University

Chapter Chapter 1 in Big Data and Analytics, 2015, pp 3-22 from Springer

Abstract: Abstract The role of this chapter is to introduce the reader to the utilization of big data for achieving competitive advantage. It begins by clarifying current notions of competitive advantage in strategic literature and highlights the current organizational challenges in taking advantage of the big data trend, as well as the possible advantages and opportunities. Finally, a case study discussion provides insights from practice and highlights points of attention, for those pursuing big data-driven competitive advantage.

Keywords: Competitive Advantage; Business Model; Smart City; Mass Customization; Social Media Data (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-10665-6_1

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DOI: 10.1007/978-3-319-10665-6_1

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