Promotion and Marketing: Marketing Strategies, Italy, Regional Development

Anna Zollo (), Biagio Simonetti, Vincenzo Salsano and Carlos Rueda-Armengot
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Anna Zollo: University of Coruña
Biagio Simonetti: University of Sannio
Vincenzo Salsano: University of Sannio
Carlos Rueda-Armengot: Universitat Politècnica de València

Chapter Chapter 5 in Health and Wellness Tourism, 2015, pp 63-76 from Springer

Abstract: Abstract Italy is one of the most popular countries in the world with a high number of thermal baths. The country enjoys a deep rooted thermal tradition which started in ancient times, with thermal baths existing since Roman times. Nowadays, thermal tourism is considered as an alternative form of tourism and it means for regional and local development. It is so important that it can have a strong influence at demographic, social, environmental, economic and marketing level. According to the latest data, 15 million tourists visit more than 390 thermal centres in Italy, located in 185 areas. Thermal tourism represents 5 % of the total tourism, but this percentage could soon grow by attracting other types of tourists, unsatisfied with traditional destinations or wishing to satisfy particular requirements. Today, thermal tourism is the combination of thermal sites, well-being and leisure. The aim of this chapter is to evaluate the supply and demand of thermal tourism. On the one hand, we evaluate customer satisfaction. On the other hand, the management of the thermal resorts’ website should be evaluated. The survey was carried out through semi-structured questionnaires.

Keywords: Thermal Bath; Rural Tourism; Foreign Tourist; Thermal Tourism; Thermal Area (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-11490-3_5

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DOI: 10.1007/978-3-319-11490-3_5

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