Motivations for Implementing a System of Quality Management in Spanish Thalassotherapy Centers

José Álvarez García (), María Cruz del Río Rama, Encarnación González-Vázquez and José María Merigó Lindahl
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José Álvarez García: Universidad de Extremadura
María Cruz del Río Rama: Universidad de Vigo
Encarnación González-Vázquez: Universidad de Vigo
José María Merigó Lindahl: University of Chile

Chapter Chapter 7 in Health and Wellness Tourism, 2015, pp 101-115 from Springer

Abstract: Abstract This article presents results from an empirical study of 31 thalassotherapy centers out of the total national number of 44 (as of 2011). The objective was to identify motivations that drive these centers to implement and certify a Quality Management System (QMS). Following a comprehensive theoretical review, the empirical research method consisted of descriptive and factor analyses to determine the importance and structure of motivations. Results show that the key motivations driving thalassotherapy centers to implement a QMS are enhancing service quality, improving processes and procedures, and creating awareness of quality in centers.

Keywords: Customer Satisfaction; Customer Requirement; Medical Tourism; Quality Management System; Internal Motivation (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-11490-3_7

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DOI: 10.1007/978-3-319-11490-3_7

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