Mediating Roles of Self-image Expression: Sharing Travel Information of SNSs

Chulmo Koo (), Youhee Joun (), Heejeong Han () and Namho Chung ()
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Chulmo Koo: Kyung Hee University
Youhee Joun: Kyung Hee University
Heejeong Han: Kyung Hee University
Namho Chung: Kyung Hee University

A chapter in Information and Communication Technologies in Tourism 2015, 2015, pp 227-239 from Springer

Abstract: Abstract Social networking sites (SNSs) have become important and popular tools for not only presenting self-image, but also sharing travel information. This study adopted self-image expressions to understand tourists’ intentions to share travel information and behavioural changes in SNSs. To enhance understanding tourists’ intention and behaviour, the current study suggests a research model based on motivations for self-image expression (i.e., creativity, altruism and social relationship). This current study empirically resulted in the importance of users’ creativity, altruism and social relationship in SNSs, which leads to the intention and behavioural changes to share travel information. In addition, altruism moderated the negative effect of creativity on self-image expression as well as the positive effect of social relationship on self-image expression. Based on the result of this study, the current study bears some implications in theoretical and practical context.

Keywords: Social networking sites; Self-image expression; Travel information (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-319-14343-9_17

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