The Social Impact of Events in Social Media Conversation

Alessandro Inversini (), Rogan Sage (), Nigel Williams () and Dimitrios Buhalis ()
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Alessandro Inversini: Bournemouth University
Rogan Sage: Bournemouth University
Nigel Williams: Bournemouth University
Dimitrios Buhalis: Bournemouth University

A chapter in Information and Communication Technologies in Tourism 2015, 2015, pp 283-294 from Springer

Abstract: Abstract Events often support social causes. In addition to altruistic reasons, this association may bring also commercial benefits. However, to date, it is not entirely clear the extent to which event stakeholders engage in socially related discussions, making it difficult to evaluate the degree to which events act as a platform for social awareness. Using archived online narratives from Twitter.com, this study seeks to examine the extent to which event stakeholders engage in discussions of social causes. Results show that there is a scarce interest in socially motivated discussion by events attendees on social media.

Keywords: Events technology; Social impact; Social media (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-14343-9_21

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DOI: 10.1007/978-3-319-14343-9_21

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