Strategic E-Tourism Alternatives for Destinations

María Carmen Calatrava Moreno, Gernot Hörhager, Rainer Schuster and Hannes Werthner ()
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María Carmen Calatrava Moreno: Vienna University of Technology
Gernot Hörhager: Vienna University of Technology
Rainer Schuster: Vienna University of Technology
Hannes Werthner: Vienna University of Technology

A chapter in Information and Communication Technologies in Tourism 2015, 2015, pp 405-417 from Springer

Abstract: Abstract Destinations face the already well known problem of a proper positioning in the electronic market place. This includes, besides other issues, mainly the problem of a sustainable business model and booking support. In this paper the Austrian case is described, which is somehow special since Austria was once a leader in e-tourism, both w.r.t. to academic as well to industrial achievements. However, this has changed over the last years. This change was also recognized by major stakeholders, leading to a study to (a) analyse the current situation, and (b) to identify strategic alternatives as future options. These strategic alternatives were based on the results of a status quo analysis of the national and international e-tourism situation, including a website analysis of national and international tourism organisations, interviews with representatives of Austrian organisations and an analysis of IT trends relevant to the tourism industry. The paper describes the results of these analyses, specifies the problem and, finally, presents the identified alternatives. Regarding the latter, the focus is on the description of a so-called “open service platform”, which contains means to support cooperation, online distribution, innovation as well as research.

Keywords: Strategic options; Destinations; Platform strategy; Service platform (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-14343-9_30

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DOI: 10.1007/978-3-319-14343-9_30

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