Exhibition Attendees’ Smart Technology Actual Usage: A Case of Near Field Communications

Heejeong Han (), Namho Chung (), Chulmo Koo () and Kyoung Jun Lee ()
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Heejeong Han: Kyung Hee University
Namho Chung: Kyung Hee University
Chulmo Koo: Kyung Hee University
Kyoung Jun Lee: Kyung Hee University

A chapter in Information and Communication Technologies in Tourism 2015, 2015, pp 449-462 from Springer

Abstract: Abstract The exhibition industry has been a part of the ‘smart tourism’ context, using smart information technology. Near field communication (NFC) allows exhibition attendees to acquire information and experience various services, which enhance their experience. However, which factors out of visitors’ determinants using NFC are crucial and how these factors affect their actual usage with real data have not been sufficiently investigated. Therefore, current study empirically examined how visitor’s self-efficacy and organizer’s support for NFC affect actual use through post-confirmation, NFC quality, NFC satisfaction and planned behaviour based on Expectation-Confirmation Model. We collected sample data from 387 exhibition attendees using NFC in the Cosmetic and Beauty Expo, Korea 2013. This study found that self-efficacy and organizational support affected their confirmation, which had effect on NFC actual use via NFC quality, NFC satisfaction and planned behaviour. Based on these results, this study presented theoretical and practical implications.

Keywords: Attendee; Near Field Communication (NFC); Expectation-Confirmation Model (ECM); Exhibition; Smart tourism (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-14343-9_33

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DOI: 10.1007/978-3-319-14343-9_33

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