Distribution Channels for Travel and Tourism: The Case of Crete

Paraskevi Fountoulaki (), M. Claudia Leue () and Timothy Jung ()
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Paraskevi Fountoulaki: Manchester Metropolitan University
M. Claudia Leue: Manchester Metropolitan University
Timothy Jung: Manchester Metropolitan University

A chapter in Information and Communication Technologies in Tourism 2015, 2015, pp 667-680 from Springer

Abstract: Abstract The tourism distribution channels network is extremely complex. In particular, the emergence of technologies; the development of online social networks, online review sites as well as mobile location-based services has added additional channels of distribution. The awareness of new opportunities within the tourism distribution channels is essential for tourism professional in order to remain competitive and successful. Therefore, this study aims to update the tourism distribution channels model within the context of Crete, Greece. Twenty managers from hotels and tour operators were interviewed and the data were analysed using content analysis. Interviewees identified an increased importance of social media and mobile for today’s distribution market and the future decreased importance of incoming agents. Instead, the tourism industry has to start focus on Extranet/XML.

Keywords: Tourism distribution channels; Crete; Online travel agencies; Traditional tour operator (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-319-14343-9_48

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