An Examination of the E-Bookers and E-Browsers in Emerging Markets: Online Browsing Behaviour in Independent Hotels in Hoi An

Hilary Catherine Murphy (), Yung Dang () and Meng-Mei Chen ()
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Hilary Catherine Murphy: Ecole hôtelière de Lausanne
Yung Dang: Ecole hôtelière de Lausanne
Meng-Mei Chen: Ecole hôtelière de Lausanne

A chapter in Information and Communication Technologies in Tourism 2015, 2015, pp 763-774 from Springer

Abstract: Abstract This paper reviews the e-browsing and e-booking behaviours and drivers in the context of a newly emerging market where much of the distribution landscape remains traditional and OTAs have yet to dominate the market. It uses a quantitative approach and the findings indicate that e-bookers and e-browsers share more commonalities than differences, except in their usage of hotel sites. Recommendations are made to retain direct online bookings, avoid commissions from agents and engage with customers directly. The managerial implications focus on improved website performance for both e-browsers and e-bookers.

Keywords: Independent hotels; e-Browsers; e-Bookers; Online booking; Information sources; OTAs (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-14343-9_55

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DOI: 10.1007/978-3-319-14343-9_55

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