Senior Travellers as Users of Online Travel Services: A Qualitative Enquiry

Juho Pesonen (), Raija Komppula () and Annina Riihinen ()
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Juho Pesonen: University of Eastern Finland
Raija Komppula: University of Eastern Finland
Annina Riihinen: JAMK University of Applied Sciences

A chapter in Information and Communication Technologies in Tourism 2015, 2015, pp 831-843 from Springer

Abstract: Abstract Importance of senior travellers as travel segment for the tourism industry increases continuously as the number of pensioners increases. These new senior travellers differ from earlier generations in many ways, one being increasing use of Information and Communication Technologies as part of their information search process. This study examines senior travellers as users of online travel services such as websites. A qualitative approach is chosen to provide insights into the topic and nine Finnish pensioners are interviewed. The results are analysed using content analysis. The results show that the senior travellers are a very heterogeneous segment regarding online travel services. However, there is no special marketing or website design that senior travellers really need but a good website also caters for the needs of younger as well as older consumers. More attention has to be paid to use of pictures and colours on websites as well as instructions.

Keywords: Senior travellers; Information search; Website design; Elderly; Travel websites; Pensioners (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-14343-9_60

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DOI: 10.1007/978-3-319-14343-9_60

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