Investigating E-learning Effects on Continuance Intentions of Hospitality Management Students

Tsong-Zen Liu (), Tai-Yi Huang () and Chia-Shiang Hsu ()
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Tsong-Zen Liu: National Kaohsiung University of Hospitality and Tourism
Tai-Yi Huang: University of North Texas
Chia-Shiang Hsu: National Kaohsiung University of Hospitality and Tourism

A chapter in Information and Communication Technologies in Tourism 2015, 2015, pp 873-883 from Springer

Abstract: Abstract The last decades have understood growing importance place on research of e-learning in education. In recent years, there has been a dramatic proliferation of research concerned with the effectiveness of e-learning in higher education. The purpose of this study is to examine the influence of e-learning on hospitality management students’ perceived behaviours, satisfaction and continuance intentions. The study surveyed undergraduate hospitality management students who completed online classes. The findings of this study showed that (1) students’ continuance intention of e-learning was strongly determined by satisfaction and confirmation of the learning management system (LMS). (2) Students’ expectations were confirmed by their satisfactions of e-learning management system. (3) Students’ satisfactions and confirmations of e-learning strongly predicted by perceived usefulness and perceived playfulness. Implications of findings for using e-learning in hospitality management education are suggested.

Keywords: Hospitality management student; Perceived behaviour; Satisfaction; Continuance intention; E-learning (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-14343-9_63

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DOI: 10.1007/978-3-319-14343-9_63

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