Why the Merger Could Be a Viable Option

Ivan L. Pitt

Chapter Chapter 10 in Direct Licensing and the Music Industry, 2015, pp 253-260 from Springer

Abstract: Abstract Today’s social experiences are all integrated into the Google/Apple/Facebook media platforms, and it hardly matters if the music consumer is using a personal computer or smart phone. An entire album can now be written and recorded on a laptop computer, while simultaneously released on iTunes and in traditional media outlets such as radio.

Keywords: Smart Phone; Social Networking Service; Social Media Platform; Royalty Rate; Subscription Service (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-319-17653-6_10

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