Possible New Entrant

Ivan L. Pitt

Chapter Chapter 9 in Direct Licensing and the Music Industry, 2015, pp 243-251 from Springer

Abstract: Abstract There is music industry speculation on a possible future “game changer” that could sweep the industry, a natural extension of direct licensing that was discussed in Part One. Figure 9.1 shows the current market place today of three competing music platforms, Apple, Google, and Facebook. All three of these companies have changed the way music is distributed from a musician to an audience. In addition, they have also changed the way music is purchased and consumed. Figure 9.2 depicts a hypothetical scenario of a merger of the music media platforms of Apple, Google, and Facebook. Although it is only a hypothetical academic theory, a possible merger of all three music platforms could create competition among the incumbent copyright collecting agencies and diminish the market power exercised by ASCAP and BMI as the consent decrees mandated. We would expect such a music-platform media merger—that is designed to create open technology and innovation—to raise concerns from the Department of Justice and music industry groups. There could very well be other possible mergers or combinations that reshape the music industry that we do not examine here.

Keywords: Business Model; Cloud Service; Copyright Owner; Copyright Holder; Music Industry (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-319-17653-6_9

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