The Power of Human Corporate Narratives Across Borders: Narratives Constituting Corporate Reputation and Success

Warren Weeks () and Peter Verhezen ()
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Warren Weeks: Cubit Media Research P/L
Peter Verhezen: Melbourne Business School

Chapter 10 in Doing Business in ASEAN Markets, 2016, pp 159-189 from Springer

Abstract: Abstract It takes years for an organization to build a good reputation. Yet a crisis that diminishes the trust that has been established between that organization and its various stakeholders, can not only quickly cripple or destroy all that reputational hard work, but also deliver significant and persistent financial damage in a matter of seconds.

Keywords: Corporate Reputation Review; Stakeholders; Reputational Crisis; Narrative Elements; Volkswagen (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-41790-5_10

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DOI: 10.1007/978-3-319-41790-5_10

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