Technology Commercialization

Vanessa Ratten ()
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Vanessa Ratten: La Trobe University

Chapter Chapter 4 in Sports Technology and Innovation, 2019, pp 51-72 from Springer

Abstract: Abstract This chapter focuses chiefly on the recent advances in sport technology innovation by looking at commercialization outcomes. There is a prodigious body of literature about technology innovation in general but less devoted to sport. This chapter attempts to draw out transferrable lessons for sport technology management by focusing on how entrepreneurship facilitates the innovation process. To do so the chapter discusses how technology innovation is forging a new path for sport organizations through interactive and new media applications. In this chapter, I will focus on technology-driven determinants for sport innovation by examining the role of entrepreneurial ecosystems. Technology is important for enhancing the performance of sport organizations but a better understanding is needed about the commercialization process.

Keywords: Commercialization; Entrepreneurship; Innovation (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-75046-0_4

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DOI: 10.1007/978-3-319-75046-0_4

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