An Emerging Wine Region: Tourism, Education and Sharing the ‘Love’

Richard N. S. Robinson ()
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Richard N. S. Robinson: University of Queensland

Chapter Chapter 18 in Management and Marketing of Wine Tourism Business, 2019, pp 365-369 from Springer

Abstract: Abstract This case study describes and evaluates the development and broadly shared benefits of a partnership between a university and an emerging wine region and its wine education institute. It demonstrates that, with both vision and a view to extracting maximum value from a partnership, the affordances can multiply beyond the obvious and intended initial beneficiaries—the students for whom the programme was designed. The catalytic value of wine is therefore highlighted.

Keywords: Partnership; Education; Wine region; Wine education institute; Benefits; Value; Synergies; Beneficiaries (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-319-75462-8_18

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DOI: 10.1007/978-3-319-75462-8_18

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